Event
Action
October 8, 2026

Launching the VWA Regional Network & Call for Regional Representatives

The Virtual Worlds Association (VWA) is officially launching the VWA Local Network, a pan-European initiative designed to bridge the Virtual Worlds Partnership, European policy and technology roadmaps with national, regional, and local innovation ecosystems.

Introduction

Virtual Worlds, solving real world problemsVirtual Worlds (VW) represent a transformative convergence of physical and digital realities, creatingimmersive environments where users can interact, work, learn and play in unprecedented ways. ThisStrategic Research and Innovation Agenda identifies the required foundational concepts andtechnological advancements driving VW, highlighting their potential to revolutionise various sectors,including industry, entertainment, education, and commerce. By examining the interplay betweenAugmented Reality (AR), Virtual Reality (VR), or Mixed Reality (MR) and other emerging technologies likeDigital Twins (DT) and Artificial Intelligence (AI), we aim to provide a comprehensive overview of VWs'prospects and associated research and innovation gaps. A deeper exploration of VWs' impact on societyand the economy gives context to the application and technology perspectives.VW are persistent, immersive environments, based on technologies including 3D and extended reality(XR), which make it possible to blend physical and digital worlds in real-time, for a variety of purposessuch as designing, making simulations, collaborating, learning, socialising, carrying out transactions orproviding entertainment1. They encompass a wide range of digital experiences, from fully i

Overview

To power this two-way channel, VWA is opening the selection process for Regional Representatives across four major European zones. Selected representatives will act as the operational and strategic anchors for VWA across their respective zones—building cross-border regional communities, driving stakeholder input into key European deliverables such as the Strategic Research and Innovation agenda, and establishing balanced Regional Steering Boards.

Regional Structure

To ensure comprehensive coverage and strong cross-border synergy across the technological landscape, the regional network is structured into four major geographical zones:

  • Northern Europe: Covering Nordic and Baltic ecosystems.
  • Western Europe: Covering Western European tech hubs and innovation corridors.
  • Central & Eastern Europe: Covering Central and Eastern European technological and research networks.
  • Southern Europe: Covering Mediterranean and Southern European innovation clusters.

Each designated Regional Representative will be responsible for orchestrating community engagement, involve it with the VWA actions, representing the Association on local event , and ecosystem mapping across all member states and territories within their designated European zone.

Key Deliverables & Action Items


1. Call for Applications (Phase 1)

  • Action: Open application window for candidates seeking to represent one of the four European zones.
  • Eligible Candidates: Open to both qualified individual experts and designated lead organizations (e.g., regional technology clusters, research institutions, innovation alliances)
    with a proven cross-border or zone-wide reach.
  • Required Application Package:
    • Application Dossier with resume, a Motivation letter demonstrating regional ecosystem reach, domain expertise, and operational/logistical capability
    • A proposal of action for the operations of 2027 (max 2 pages)
2. Zone Representative Mandate & Scope

Selected Regional Representatives will serve a renewable 1-year mandate with concrete operational objectives:

  • Local Community Gathering & Organization: Map and activate local ecosystem stakeholders, maintaining a dynamic national directory and organizing regular local community meetups (minimum 2–4 per year).
  • Contribution to European Deliverables: Collect, synthesize, and submit national experts' feedback into strategic European documents, including Strategic Research and Innovation Agendas (SRIA), technical Working Group position papers and Workshops.‍
  • Horizon Europe & EU Action Alignment: Co-organize local brokerage events and matchmaking sessions to boost national participation in Horizon Europe call proposals, consortium building, and initiative-led workshops.‍
  • Representation at Regional Events: Present the vision, roadmaps, and opportunities of the  VWA at major national tech conferences, innovation summits, and policy roundtables.‍
  • Membership Growth & Community Expansion: Actively recruit new institutional and organizational members for the European Initiative from local ecosystems.‍
  • Establishment of Regional Steering Boards: Form and chair a balanced, quarterly-meeting Regional Steering Board spanning Academia, Research Centers, Large Enterprises, and SMEs/Startups across the zone.
3. Representative Enablement & Support Package

VWA provides chosen zone representatives with an integrated support package:

  • Financial Package: Financial support package of 5.000€ per year. An annual allocation intended to co-fund local community gatherings (room rentals, catering, etc.), event participation, administrative and travel expenses.‍
  • Marketing & Communications Toolkit: Access to ready-to-use branded decks, digital event templates, regional banners, and official representative badges.
  • Priority  Access: Special access to annual VWP summits, reserved speaking opportunities, and direct policy dialogue channels with the Association’s scientific committee.
  • European Partnership Visibility: Dedicated regional spotlights across central VWA newsletters, social channels, website profiles, and success stories.


Next Steps for Applicants

  1. Review the detailed eligibility guidelines and selection criteria for your target European zone.
  2. Prepare your Application Dossier and Motivation Letter detailing your zonal reach and operational capabilities.
  3. Submit your application by email to community@virtualworldsassociation.eu before the specified deadline.

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