Event
Action
June 23, 2026

Immersive Tech Week

Location: Rotterdam (The Netherlands)

Introduction

Virtual Worlds, solving real world problemsVirtual Worlds (VW) represent a transformative convergence of physical and digital realities, creatingimmersive environments where users can interact, work, learn and play in unprecedented ways. ThisStrategic Research and Innovation Agenda identifies the required foundational concepts andtechnological advancements driving VW, highlighting their potential to revolutionise various sectors,including industry, entertainment, education, and commerce. By examining the interplay betweenAugmented Reality (AR), Virtual Reality (VR), or Mixed Reality (MR) and other emerging technologies likeDigital Twins (DT) and Artificial Intelligence (AI), we aim to provide a comprehensive overview of VWs'prospects and associated research and innovation gaps. A deeper exploration of VWs' impact on societyand the economy gives context to the application and technology perspectives.VW are persistent, immersive environments, based on technologies including 3D and extended reality(XR), which make it possible to blend physical and digital worlds in real-time, for a variety of purposessuch as designing, making simulations, collaborating, learning, socialising, carrying out transactions orproviding entertainment1. They encompass a wide range of digital experiences, from fully i

Description

From 23 to 25 June 2026, Immersive Tech Week takes place in Rotterdam. This international festival brings together creators, thinkers and companies to explore the latest applications of immersive technology. Over three days, discover how XR is transforming sectors such as education, healthcare and the arts.

Participation

The Virtual Worlds Association will be represented at the Immersive Tech Week in Rotterdam by :

  • Matthieu Worm
  • Alejandra del Valle
  • Laszlo Arnould
  • Leif Opperman
  • Mike Matton

🗯️ Over the course of the event, #VWA will contribute to several discussions exploring how #Europe can strengthen its virtual worlds ecosystem, foster cross-border collaboration, and accelerate the adoption of immersive technologies across key application domains.

Beyond the panels and presentations, we’ll be hosting a living lounge to meet all innovators, researchers, industry leaders and policymakers active in the Virtual Worlds sector to discuss how we can shape the future of the European Virtual Worlds economy and society together.

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